Enderun Conferences

November 15, 2017

SMX Convention Center, SM Aura Premier, Taguig City

November 15, 2017

SMX Convention Center, SM Aura Premier, Taguig City

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Big Data Made Simple.

Workshops Included.

Protected: Big Data & Analytics Summit 2017 Full

November 15, 2017

SMX Convention Center, SM Aura Premier, Taguig City

November 15, 2017

SMX Convention Center, SM Aura Premier, Taguig City

Enderun Colleges and Global Chamber® Manila proudly present the next event in their Digital Transformation Series, entitled “Big Data & Analytics Summit 2017”.

This year’s theme is “Big Data Made Simple”.

“Data is the new Oil” is the new mantra, and for good reason! The past decade has seen an amazing transformation of business. The top 5 largest listed companies by market capitalization are all from the IT sector: Apple, Alphabet (Google), Microsoft, Amazon, Facebook.  Contrast that with just five years ago when the list was dominated by energy and financial sector players.

These companies, who have now achieved global dominance, have one thing in common. They have mastery over data. The lesson: to thrive in business today, you must constantly innovate, and you must up-skill yourself and your team in understanding data through analytics.

Join us on November 15, 2017 as we hear from industry experts who will openly share their best practices and insights and put you on the path to becoming future leaders in today’s data-driven economy.

Key Takeaways:

  • Understanding Big Data & Analytics and How it is Managed
  • Unlocking Key Business Insights through Analytics
  • Data Storytelling as the “last mile” in Business Decision-Making
  • How to Assess your Organization’s Data Maturity and Skills
  • The Framework and Roadmap for Advancing your Data Capabilities
  • Practical Workshops to Equip You to Take Action!


Winston Damarillo

Executive Chairman

Amihan Global Strategies

Dominic Ligot

Founder & Managing Director

Cirrolytix Research Services

Francis Del Val

President & CEO

Cobena Group

Daniel Meyer

Executive Director

Analytics Association of the Philippines

Erika Fille T. Legara, PhD

Program Director, MSc. in Data Science

Asian Institute of Management

Colin Christie

Exec. Dir., Global Chamber Manila

Dean/Director of Digital Transformation, Enderun Colleges

Michelle Alarcon

President & Managing Director

Z-Lift Solutions. Organizer of R Users Group – Philippines

Brenda A. Quismorio, PhD

Assistant Professor of Business Analytics, School of Management

University of Asia & the Pacific

Sherwin Pelayo

Head, Pointwest Labs & Digital Capability

Pointwest Technologies Corporation

Prospero C. Naval, Jr.

Professor of Artificial Intelligence

Department of Computer Science, UP Diliman

Vincent Yeo

Sport Scientist

Catapult Sports

Karlo Panti

Director of Global Production


Dr. Eugene Rex L. Jalao

Associate Professor of Analytics and Industrial Engineering

University of the Philippines Diliman

Alvin Chan

Game Aided Learning Designer

Relevance Training Network



8:00 am - 9:00 am

Keynote 1

9:10 am - 9:45 am

Gaining Competitive Advantage in the Brave New Data Driven World

The past decade has seen data driven digital enterprises seize the lead in the list of most valuable companies in the world. These companies have learned that the use of Big Data & Analytics has become a crucial way to outperform their peers. Indeed, examples abound in all industries, from healthcare to manufacturing, from service industries to agribusiness. We're excited to lead off our summit with this keynote that will equip you with strategies to gain competitive advantage for your organization.


Keynote 2

9:45 am - 10:20 am

Primer: A Practical Understanding of the World of Big Data & Analytics

Data is not only growing at an accelerating rate with every passing month, but the value of data is also accelerating. But this is only true for those who know how to unlock that value! Join this keynote for a primer on how to gain invaluable actionable business insights through the proper application of analytics. Gain the understanding that will help you take advantage of Big Data & Analytics now, so that you’re not scrambling to keep up.


Morning Coffee Break

10:20 am - 10:40 am

Keynote 3

10:40 am - 11:15 am

Empowering Small and Medium Enterprises (SME) with Big Data

Value from Big Data and Analytics should not be the exclusive domain of large enterprises. Small and medium enterprises can also achieve better business outcomes from data. In this important keynote, our speaker will cut through the hype surrounding analytics and demonstrate how SME's can make decisions from their data without unnecessary complexity!


Panel Discussion

11:15 am - 12:00 pm

Preparing and Positioning the Philippines to be Globally Competitive in Big Data, Analytics.

Global demand for DSA (data science and analytics) talent is skyrocketing! The Philippines has led the world in providing talent and services through our IT/BPM sector. Now, though, AI and process automation is a clear and present danger. Don't miss this dynamic panel of experts from the Analytics Association of the Philippines (AAP) as they present a roadmap for building DSA maturity in our organizations and a pathway for massive upskilling of our workforce.



Mid-Day Break

12:00 pm - 1:15 pm

1:15 pm - 1:30 pm

Sponsors' Presentation and Raffle

Workshop 1

1:30 pm - 2:00 pm

Crafting your Organization's Analytics Journey: A Practical Framework for Success

We are beyond the point of asking why organizations should get into unlocking the value of their data. However, many organizations are still struggling to start their analytics journey. This is further complicated by the noise created in the marketplace by things like Big Data, Machine Learning, AI, and IoT. This interactive workshop allows us to step back, take stock on what’s essential, and introduce you to a framework that will not only jumpstart your journey but will also bring you to the finish line.


Workshop 2

2:00 pm - 2:30 pm

Data Story Telling & Visualization: An Essential 21st Century Skill

Data Storytelling is an “essential data science skill that everyone needs” according to Forbes magazine. This is where art and science come together to help communicate and drive transformational insights. In this workshop, we tackle the fundamental aspects of data visualization storytelling—with special focus on the basic elements of good data visualizations.


Workshop 3

2:30 pm - 3:00 pm

Sports Analytics: Application of Data Collected with Motion Technology in Team Sports

Data Analytics is commonly utilized in the current digital age. This includes the ever growing world of Sports. Using motion tracking technology such as GPS devices developed by Catapult, discover how positional data gathered off the GPS can evolve and be applied to areas ranging from evaluation of performance to enhancing the rehabilitation process.


Workshop 4

3:00 pm - 3:30 pm

Essentials of Building a Data Science Team

Recognizing the benefits of data science to your organization is the first step, and the easiest. Making it happen is the rest of the journey. However, building your own data science team to make it happen is a journey all by itself, with many pitfalls as gleamed from the speaker's experience working with clients from the industry. Understand what it takes to build a data science team before calling your recruiter!


Afternoon Coffee Break

3:30 pm - 3:45 pm

Workshop 5

3:45 pm - 4:15 pm

The Upskilling Challenge: Massively Scaling the Filipino Data Science & Analytics (DSA) Workforce

Data Science and Analytics Enabled Professionals are among the most in demand workers in the Philippines today. Additionally, the projected growth for DSA workers is estimated to be over 500,000 new DSA jobs in the next 5 years. For the Philippines to meet both surging domestic demand and take advantage of the global shortage in DSA talent, we will all need to take part in a massive upskill training program. Mr. Meyer will outline the various roles required of us in this massive undertaking to digitally transform a significant percentage of the Filipino workforce.


Case Study

4:15 pm - 4:45 pm

Conserving Fish Biodiversity in our Seas through Big Data and Analytics

The Philippines, with its 266,000 square kilometers of coastal waters and acquired status as the global center for marine biodiversity, is home to thousands of fish species. We describe how data analytics is being used to conserve fish biodiversity and its potential impact in influencing marine conservation policies and rehabilitation initiatives.


Workshop 6

4:45 pm - 5:15 pm

Making Data Actionable Using Games

Analog information is all around us. Analyzing that data, and converting it to something actionable is crucial. This workshop focuses on data gathered from software projects, turned into a playable game to teach estimation. The workshop will also provide an understanding of how we can draw insights from watching people play the game.


Synthesis & Closing Remarks

5:15 pm - 5:30 pm


Door Rate

PHP 9,000
November 15, 2017
Limited Slots Available








Present your ideas in front of decision makers.


Introduce your company to the delegates as an industry leader.


Promote your services/products to fellow attendees and leave a good impression.


Invite true industry leaders and potential clients on a by-invitation-only cocktail.


Ask for an appointment with your desired clients through the conference organizers.


Loida Flojo
Associate Director