https://conferences.enderunextension.com/conferences/media-marketing-social-media
Enderun Conferences
LIFELONG EDUCATION AT ENDERUN COLLEGES

May 23, 2019

The Tent, Enderun Colleges
1100 Campus Avenue, McKinley Hill,
Fort Bonifacio, Taguig City

May 23, 2019

The Tent, Enderun Colleges
1100 Campus Avenue, McKinley Hill,
Fort Bonifacio, Taguig City

become an event speaker & sponsor
View Conference Details

Grow Social 2019: The Essential Guide to Social Media Influencing

May 23, 2019

The Tent, Enderun Colleges
1100 Campus Avenue, McKinley Hill,
Fort Bonifacio, Taguig City

May 23, 2019

The Tent, Enderun Colleges
1100 Campus Avenue, McKinley Hill,
Fort Bonifacio, Taguig City

Grow your followers, create authentic content, manage your social media & earn your first million!

The number of social media users worldwide in 2018 is 3.2 billion, up 13 percent year-on-year. By 2020 almost 5 billion people will be connected.

Social media has not only revolutionized the way that people communicate and stay in touch; it has completely transformed business, e-commerce and marketing practices as a whole.

Effective management, is the sure way to guarantee a corporation’s or individual’s success.

This coming conference serves as an opportunity to learn the latest trends and techniques.  It is also an avenue for a rich discussion with today’s top influencers.

What is between you and your first million?

Topics:

  • Introduction to the Phenomenon of Social Media Influence
  • Road to Two Hundred Thousand: Spotlight on Influencers’ Success Stories
  • Actionable Tips for Creating Authentic Content
  • Data Privacy and Social Media
  • Rising Above the Noise: How to Produce Compelling Stories Through Photo/ Technical Skills
  • Do it for the Gram #Fashion&Lifestyle
  • Creating Powerful Videos for Social Media
  • Latest Trends and Technologies in Social Media
  • Cultivating Your Social Media Community & Social Engagement
  • How to Commercialize Your Account: Strategies to Engage Advertisers & Sponsors
  • What Fires You Up?
  • Understanding Regulations

Join us on May 23, 2019!

SPEAKERS

Michele Gumabao

Binibining Pilipinas Globe 2018 | Professional Volleyball Player | Host | Model

Grace Barbers Baja

Founder | Blogger | Influencer

@gracehomemanila | #TastebyGraceHome | TheSpoiledMummy.com

Michelle Dee

Model | Actress

Emmanuelle Vera

Singer | Songwriter | Actress | Host

Annalisa Burgos

TV News Anchor | Writer | SE Asia Correspondent

Rex Intal

National Team Athlete | Brand Advocate | Vlogger

Ciacia Mendoza

Corporate Executive | Vlogger | Model

Angelique Manto

TV and Events Host | Vlogger

Captain Alexandre F. Cabales (INF) PA

Chief, Army Social Media Monitoring Center Civil Military Operations Regiment

Philippine Army

Sue Jose

Digital Marketing Specialist | Social Media Manager & Strategist | Publicist | Creative Content Writer | Brand Builder

Niko Del Rosario

Star Magic Talent | Model | Traveler

Mark Del Rosario

Founder | Community Director for Social Media, Digital content & Partnership

Let's Eat Pare®

Richard Estuesta

General Manager

DV Technologies Media Productions

Anton Diaz

Founder | Blogger | Top 50 Travel Bloggers in the World | Video Creator

Our Awesome Planet

Me-An Clemente

Blogger | Digital Marketing Professional

Liz Lanuzo

Founder | CEO | Influencer

Project Vanity & In Her Element Skincare

Synjin Reyes

Sportscaster | Host | Analyst

ABS-CBN

Gabby Cantero

Commercial photographer & Director

Sam Jacoba

Data Privacy and Security Advocate

Jason Cruz

Head of Digital Strategy

McCann Worldgroup

Russell Molina

Executive Creative Director and founding partner

Seven A.D.

Dowan Kim

Business Development Manager

Google

Weslee Trout

Digital Delivery & Innovation Leader | Consultant | Digital Strategy

Denkfabrik Digital (DDX)

SCHEDULE OF EVENTS

May 23 (Thursday)

-

Welcome Address

9:00 am - 9:15 am

Keynote: Introduction to the Phenomenon of Social Media Influence

9:15 am - 9:30 am

Early 2018, when the Cambridge Analytica fiasco shook the online realm, netizens were once again reminded of the unparalleled phenomenon of social media. It has become more than just a buzzword, but a shift in the way people use and manipulate information--may it be for personal, business or political reasons. What make social media so powerful? Join us as we discuss how you can leverage from its ability to foster dynamic dialogues, build relationships and create stronger visibility at an accelerating pace.


Speakers

Keynote: Actionable Tips for Creating Authentic Content

9:30 am - 9:45 am

“83% of marketers say better data and metrics that allow for more transparency and authenticity will be the biggest trend to impact influencer marketing strategies over the next two years,” Marketing Week, a UK-based website for marketing professionals quips. How do you depict and humanize a brand? How does one generate authentic and engaging content? In this keynote, let’s tackle actionable ways on how to drive relatable and authentic content via emphatic messaging, strong customer touchpoints, customer-centric conversations and content transparency.


Speakers

Panel Discussion: Cultivating Your Social Media Community & Social Engagement

9:45 am - 10:15 am

The most enduring social media influencers are those who don’t only churn out post after post, but who also sustain a truly active community of followers. This means having a healthy degree of interaction that exudes a sense of belonging while also preserving your authenticity. Come and learn more about key factors leading to successful social media community management---from refining communication skills, branding, promoting inclusivity, tracking metrics, to developing one’s digital skills.


Speakers

Moderators

Morning Coffeebreak

10:15 am - 10:45 am

Special Keynote: The Battle of Perception: The Impact of Information on Nation Building

10:45 am - 11:10 am

Listen to Captain Cabales as he shares how the army uses social media for the good of the country and how when used properly can improve and save lives. He will be sharing how they fight misinformation and negativity and how they inspire and influence Filipinos to care more and beyond themselves. To sacrifice a little for the benefit of our country and countrymen. Social media can be as a medium to share innovation, art, love, education, passion and many many more.


Speakers

Moderators

Keynote: Understanding Regulations, Data Privacy, and Social Media

11:10 am - 11:30 am

About 44 online records are stolen per second each day. Even the biggest players like Linkedin and Facebook who have faced substantial data breaches in recent years, are not exempt from hacking, and other data-related risks. With hackers becoming more brazen, now more than ever it is crucial to be aware of all available methods you can take to secure your social media accounts and preserve your brand’s standing. Learn more about essential data privacy regulations, data breaches, data privacy enforcement and the steps to take to protect personal data in this summit. we shall also explore the rules around influencer marketing. What are the guidelines pertaining to disclosure, transparency, authenticity? Who is responsible for overseeing advertising practices? How do these guidelines impact one’s blog, post, video and audio content? Learn more about the processes and examine ways to avoid penalties.


Speakers

Panel Discussion : The Secret Formula of How Brands Choose their Influencers. Learn How to Monetize your Account.

11:30 am - 12:00 pm

How do you become the new face of your favorite brand? With the likes of Kylie Jenner and Selena Gomez who are paid at least $800,000 to a $1,000,000 per post, it is very interesting to understand the journey to social media domination of micro and celebrity influencers alike. Meet some of the country’s famous social media influencers and listen as they share their success stories in securing sponsorships and finding new business opportunities via social media.


Speakers

Moderators

Keynote: Playbook for YouTube Creators

12:00 pm - 12:15 pm

Create a YouTube strategy to help your brand stand out in today's evolving digital era. Use these concepts and examples to help you create great content, devise a holistic channel strategy, use paid and non-paid means to promote your videos and learn the tools to measure your results.


Speakers

Lunch break

12:15 pm - 1:15 pm

Special Presentation

1:15 pm - 1:30 pm

Panel 1: Road to Two Hundred Thousand: Spotlight on Influencers’ Success Stories

1:30 pm - 2:00 pm

How do you go from zero to hero? Is there a tried and true formula on how to become famous on the hottest social media platforms? Help us go through some useful techniques on how to grow one’s following. How do you tell a story? How can you make use of analytics to reach your target number? How do your posts represent you in the truest sense? How do you build authentic content and a stunning feed? #learntobefamous


Speakers

Moderators

Keynote: The Business of Media Production

2:00 pm - 2:15 pm

Instagram reports that at least 80% of its users follow a business, and 30% of Instagram users purchase products via the said platform. Live videos, being a powerful tool to sell and engage, is an understatement. Learn how to develop and strengthen brand awareness through one of the most effective content marketing strategies there is---video production. In this discussion, we will go from concept ideation, storyboard production, recording, editing, sharing and making use of data to increase community reach and social engagement.


Speakers

Keynote: Rising Above the Noise: How to Produce Compelling Stories Through Photo/ Technical Skills

2:15 pm - 2:30 pm

There are about 1.8 billion photos uploaded online, every single day. In an ocean of visual media, it takes a certain level of savvy to rise above the noise, and that’s exactly what you will get from social media influencers adept at telling their stories through crisp images. Watch our experts as they demonstrate how to successfully market one’s brand via a visual showcase of well-curated photographs. Learn about framing, positioning, producing hi-resolution shots, storytelling, captioning, using hashtags--all of which contribute to a solid brand in any social media platform.


Speakers

Demo: Creating Powerful Photos & Videos for Social Media

2:30 pm - 3:00 pm


Speakers

Afternoon Coffeebreak

3:00 pm - 3:15 pm

Social Media Listening

3:15 pm - 3:30 pm

Optimizing your Social Presence for Better User Experience

3:30 pm - 3:45 pm

How do you currently optimize your customer's experience? Do you just base it on comments or reviews? In order to optimize to for your users, imagine what they go through and what can be better, go out and experience it yourself, and then analyze the whole process. Doing this will give you more to think about and better insights on what should be fixed rather than just fixing what you think should be.


Speakers

Panel Discussion: What Fires You Up?

3:45 pm - 4:15 pm

Simply enjoying what you do or finding your passion won’t suffice in the competitive world of social media. Developing one’s passion, investing on it and building a commitment around it, is what makes you successful, asserts researchers Dweck and O’Keefe. Participate in the discussion as our guest influencers talk about concrete ways to strike a balance between knowing the market, industry demands, levels of online engagements, business challenges and pursuing one’s passion.


Speakers

Moderators

Panel Discussion: Do it for the Gram #Fashion&Lifestyle

4:15 pm - 4:45 pm

Fashion was once considered exclusive domain for editors of famous glossies and the elite who can afford to snatch first row seats in fashion week. Fast forward to 2019, you can comfortably watch the same shows on your couch, in your pajamas, through IG TV. Wilberg of Digital Marketing Magazine says, “71% of people are “more likely to make an online purchase if the product or service has been recommended by others”. User generated content rises above all and converts leads to sales and this is highly true for fashion. Discover how social media has changed fashion and how the “see-now, buy-now model” has worked over the years for budding online entrepreneurs as well as big fashion brands.


Speakers

Moderators

Closing Remarks

4:45 pm - 5:00 pm

CONFERENCE RATES

Early Bird Rate (inclusive of AM and PM snacks)

P 3,500

Regular Rate (inclusive of AM and PM snacks)

P 5,000

Door Rate (inclusive of AM and PM snacks)

P 6,000

Group Rate (minimum of 4 delegates) - inclusive of AM and PM snacks

P 2,500

Academe Rate (inclusive of AM and PM snacks)

P 2,500

PRESENTED BY

IN PARTNERSHIP WITH

CORPORATE SPONSORS

OFFICIAL MEDIA PARTNERS

Let's Work Together

CALL FOR SPEAKERS

Enderun Conferences is hosting the country's most legitimate content creators & social media influencing experts, speaking at Grow Social 2019. If you are one of them or you have a disruptive idea to share, please contact us at the email address below.

CREATE BRAND AWARENESS

Grow Social 2019 will help your company to reach a global audience, gain recognition for your brand, meet new customers and generate new leads

SPONSOR PRIZES

Promote your services/products to fellow attendees and leave a good impression.

ENGAGE IN 1-ON-1 MEETINGS

Ask for an appointment with your desired clients & meet your future brand ambassador through the summit organizers.
PLATINUMGOLDSILVERBRONZEEXHIBITOR
Prominent logo on all marketing collateral including social media and official event websiteProminent logo on all marketing collateral including social media and official event websiteProminent logo on all marketing collateral including social media and official event websiteInclusion of logo in the official event websiteInclusion of logo in the official event website
Acknowledgement as Platinum Sponsor in pre-event and post-event press releasesAcknowledgement as Gold Sponsor in pre-event and post-event press releasesAcknowledgement as Silver Sponsor in pre-event and post-event press releasesAcknowledgement as Silver Sponsor in pre-event and post-event press releasesProvision for a table at the plenary hall
Product lockoutA Corporate Partner for Enderun's 2019 Conferences, average of 3 events per fiscal yearPHP 100,000 worth of Media exposure on major dailies and outlets (TV, newspaper and online platforms).Provision for a booth space at the plenary hallNetworking opportunity with today's top influencers
An Institutional Partner for Enderun's 2019 Conferences, average of 3 events per fiscal year (June 2019 - May 2020) including the May 2019 Grow Social 2019 eventPHP 300,000 worth of Media exposure on major dailies and outlets (TV, newspaper and online platforms).Provision for a premium booth space at the plenary hallNetworking opportunity with today's top influencersOne (1) complimentary ticket
PHP 500,000 worth of Media exposure on major dailies and outlets (TV, newspaper and online platforms).Provision for a premium booth space at the plenary hallSpecial presentation spot for 5 minutes at the main sessionFour (4) complimentary tickets
Provision for a premium booth space at the plenary hallSpecial presentation spot for 10 minutes at the main sessionNetworking opportunity with today's top influencers
Pre-arranged meet up with a selected speaker/influencerNetworking opportunity with today's top influencersSix (6) complimentary tickets
Ten (10) complimentary ticketsEight (8) complimentary tickets

CONTACT US FOR MORE INFORMATION

FOR GENERAL INQUIRIES INCLUDING SPEAKING AND SPONSORSHIP OPPORTUNITIES:

Maridonne Marcelo
Conference Program Manager
856-5000 ext 580
maridonne.marcelo@enderuncolleges.com | conferences@enderuncolleges.com

FOR GENERAL INQUIRIES INCLUDING SPEAKING AND SPONSORSHIP OPPORTUNITIES:

Lionel Frutsaert
Special Projects Manager
lio.frutsaert@enderuncolleges.com | conferences@enderuncolleges.com