Enderun Conferences

November 23-24, 2018

SMX Convention Center,
SM Aura Premier, Fort Bonifacio,
Taguig City

November 23-24, 2018

SMX Convention Center,
SM Aura Premier, Fort Bonifacio,
Taguig City

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Mapping out tomorrow’s Tourism and Hospitality Ecosystem

Protected: Tourism and Hospitality Tech Summit and Expo

November 23-24, 2018

SMX Convention Center,
SM Aura Premier, Fort Bonifacio,
Taguig City

November 23-24, 2018

SMX Convention Center,
SM Aura Premier, Fort Bonifacio,
Taguig City

The Tourism and Hospitality Tech Summit and Expo 2018 examines recent trends and technologies which are shaping the future of the industry.  The Summit aims to equip delegates with the know-how to transform the way they attract and engage with customers, run their businesses and distinguish themselves from the competition.
In today’s digitally transforming world, the key is to be able to anticipate your guests needs before they do, and then exceed their expectations.  To this end, the Summit will explore topics ranging from digital tools, analytics and intelligence through AI, blockchain in hospitality, mobile technologies, digital payments, and where Big Data meets IoT.  We’ll also brief you on data privacy and security compliance, ever important to deal with today’s threats.
Join us as we reimagine the travel experience, from initial exploration, to booking, stay, and building memories.


Bernadette Romulo-Puyat


Department of Tourism

Colin Christie

Director of Digital Transformation

Enderun Colleges

Alistair Israel

CEO and Founder

Shore Suite

James Leonard Cruz

Co-Founder & Chief Revenue Officer

Bliimo Technologies, Inc.

John Paul Maclang

Director, Country Manager

Tourism Holdings (Australia) and Hotel Link Solutions

Ibrahim Bernardo

Chief Immersion Officer

I AM Cardboard PH Inc.

Paolo Bediones

Chief Operations Officer

Appsolutely, Inc

Amado A. Malacaman, Jr.

Data Privacy Professional and Management Consultant and CEO


Maria Magdalena Surtida

First Vice President and Head of Credit Cards and Acquiring Businesses

Asia United Bank

EJ dela Vega

Country Head

GrabFood Philippines Inc

Joey Gurango


Cognitv Technologies

Simon McGrath

General Manager

Hilton Manila

Debbie Ledesma

AVP/Center Head - Industry Segment Development

PLDT Enterprise

Felino A. Palafox, Jr

Fellow, Country Leader | Principal Architect-Urban Planner | President

CTBUH, Palafox Associates and Palafox Architecture Group, Inc.

Samuel Jeanblanc

Sales Manager

Google (YouTube)

Chris Mangera

CMO/VP for Marketing

Mynt (Globe Fintech Innovations, Inc)


Day One: Registration

9:30 am - 10:30 am

Welcome Remarks

10:40 am - 11:00 am


Revolutionizing the Guest Experience

11:00 am - 11:30 am

Guest experience management has evolved with the rapid adoption of technology to meet the demands and high expectations of today’s travellers. Guests prefer a personalized and smooth experience starting from the booking process and continuing through all stages of their stay. Learn how digital tools including Mobile Technologies, AI, Internet of Things, Virtual Reality are revolutionizing the guest experience.


The Tourism App Economy

11:30 am - 12:00 pm

Today, mobile apps play an important role in our business and personal lives. Increasingly, the success of the tourism and hospitality industry is tied to these mobile apps. For instance, paper maps, guidebooks, and the like have been replaced by interactive and engaging mobile apps. Tourists rely on apps for travel research, booking, check-in/check-out, memorializing and sharing their travel experiences, and offering their opinions through ratings. Explore how the tourism app economy is still evolving and how you must participate to remain competitive.


Mid day Break - Tour Exhibit Area

12:00 pm - 1:30 pm

Philippine Tourism in today's Digital Era

1:30 pm - 2:00 pm


Reputation Management and Social Marketing

2:00 pm - 2:30 pm

Digital disruptors like social media, mobile devices and accessible information enable destination marketers to engage with consumers on a larger scale than ever before. Today’s travelers readily offer their experience ratings and opinions, with immediate and lasting impact on the reputation of hotels, restaurants, and destinations. Learn how to understand and navigate the opportunities and challenges in this new reality.


Digital Tourism with Virtual and Augmented Reality (VR/AR)

2:30 pm - 3:00 pm

Virtual and Augmented reality apps and experiences are among the hottest new innovations in the tourism industry. Applications abound, including virtual tours, guided rides, immersive experiences, and on-screen visual language translation. With these technologies still relatively new, early adopters have an opportunity to stake out competitive advantage. Learn how!


Real-World Applications of Blockchain

3:00 pm - 3:30 pm

Blockchain is among the latest new innovations in the digital economy, Though it has massive potential, it is also perhaps one of the least understood among digital technologies. Don’t miss this real-world example of Filipino innovators revolutionizing the loyalty economy domestically, and around the globe


Data Privacy in Tourism and Hospitality

3:30 pm - 4:00 pm

As our travel and hospitality sector continues to grow, so too does the global footprint of sensitive data held by our operators. It’s essential to maintain the privacy, integrity and security of all personal information that is in your care, not only to protect your guests and your brand, but also to comply with laws, including the Philippines Data Privacy Act and the European GDPR, which are both in full effect.


Exhibitor's Presentation: Asia United Bank

4:00 pm - 4:15 pm


Wrap Up

4:15 pm - 4:30 pm

Day Two: Registration

9:30 am - 10:30 am

Welcome Remarks

10:20 am - 10:30 am


How On-Demand Food Delivery is Changing the Restaurant Industry

10:30 am - 11:00 am

Now more than ever, people value convenience more than anything else. With almost everything being on-demand and available with a few taps on our smartphones, it's only natural that even the most basic of industries, in this case restaurants, are being disrupted by technology. Learn how foodmakers are adapting to the boom of food delivery apps, and see how the future of food is continuously being shaped by them.


AI Shaping The Future of Tourism

11:00 am - 11:30 am

We’re in a new age that one could call Smart Tourism. New innovations have revolutionized and automated almost every process, from booking flights to choosing a restaurant. And now the latest Artificial Intelligence tech promises to make tourism even more efficient, with new services like customer service bots and personalized recommendation devices. Big data and AI are resources that can help to really understand the needs of locals and tourists alike. Learn how to engage and participate!


Digital vs Human, the Hospitality Conundrum

11:30 am - 12:00 pm

In an era where digital technology and the “convenience factor” see a reduction of human interactions generally, where does this leave the hospitality industry, which has historically relied on personalized service to create memorable experiences? At what point does digital technology and artificial intelligence start to dilute the opportunity to truly interface with the customer and understand their needs? This presentation looks to highlight the advances and advantages of the digitalization of hotels whilst provoking thought and discussion around whether there are limitations to how far such developments can extend.


Mid day Break - Tour Exhibit Area

12:00 pm - 1:45 pm

Silver Sponsor: PLDT Enterprise - Enabling the Local Hospitality Industry with a Complete Digital Experience

1:45 pm - 2:15 pm


Smart & Sustainable Tourism

2:15 pm - 2:45 pm

With the Philippines being an archipelago, many of our islands rely on tourism for livelihood. These small islands have limited possibilities for other economic activities apart from tourism. But tourism also brings negative impacts on the environment and cultural preservation. Don’t miss this timely and important exploration of how we can achieve balance through Smart and Sustainable Tourism strategies.


How to leverage Digital to grow your business in the Philippines

2:45 pm - 3:15 pm

With 70% of Filipinos online as of 2018, the landscape for companies has evolved, and so has user behavior. How can Filipino companies of all size tap into this opportunity and grow their business using digital? We'll look into trends, insights and tools on how to capture the digital opportunity for attendees present in the room.


The Future of Digital Payments

3:15 pm - 3:45 pm

Today’s tourists seek and expect a high degree of convenience, including having secure access to their travel funds. And yet, a common travel experience is having your debit card frozen by your bank because of seemingly suspicious card activity. As a result, tourists are increasingly leaving their cash in the bank and instead they are paying with their cell phones. Learn how the future of digital payments is already here, and how you can participate!


Wrap Up

3:45 pm - 4:00 pm


Delegates (Regular Rate)

Php 1,000

Delegates (Onsite Rate)

Php 1,500

Academe - Students & Faculty (Regular Rate)

Php 150

Academe - Students & Faculty (Onsite Rate)

Php 300








Sponsorship and Exhibitor Packages

Platinum | Gold | Silver | Exhibitors A & B



Maridonne Marcelo
Conference Program Manager
856-5000 ext. 525/580


Colin Christie
Director – Digital Transformation